We found that people want good quality fresh produce but find planning and shopping difficult, settling for ready-made packaged stuff which spends days and months on supermarket shelves. Companies end up putting sugar and salt in to preserve it or use up lots of energy keeping it cool. Could we avoid all this, with no need for salt, sugar and waste? Could we make planning and shopping easier? Was there a way to deliver fresh fruit and veg to households exactly when they needed it? So we started posting carrots, measuring letterboxes, trying different combinations of rare veg with fresh herbs and cooking up THUD.
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