We believe the kitchen is the happiest part of the home, so every square inch of it should bring a smile to your face. We couldn’t understand why the kitchen sponge hadn’t kept pace and wasn’t as well designed as the kitchen it lives in. Even garbage cans can be pretty! So our quest began to create a sponge that didn’t make us cringe—one that looks amazing, performs like a charm, and is easy to buy and replace. After all, cleaning should be beautiful.