Our OBJECTIVE is Taking care of you, so you can take care of everyone else. We start with putting the right ingredients into our formulas. Then we work on the most effective way to get them into you for the best results. Sometimes that’s a pill. Sometimes it’s a powder you add to your coffee. Sometimes it’s a chocolate mint to help you sleep, not a pill. Why? Because filling your bladder with a glass of water to take a pill right before bed defeats the purpose.