A “choose your own coffee adventure” format lets consumers browse coffees, add favorites to their Brewlist, and choose a delivery frequency for their fresh-roasted beans. The roasted-to-order coffees are shipped straight from the roaster to the consumer and arrive just days after roasting. The Brewlist can be easily paused, allowing for stress-free control. Think of the Brewlist as a playlist for coffee, customers add coffees to their Brewlist, set a delivery frequency, and get the next coffee on their Brewlist each shipment. It’s a revolutionary new way to buy coffee.
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