We believe a truly tailor-made diet provides optimised nutrition, meaning a happier and healthier life for your dog. In our 2 minute nutritional consultation you tell us about your dog's breed, lifestage, physical condition, energy and activity levels, flavour and ingredient preferences, health issues, exclusions and any allergies and we use this information to calculate their exact nutritional requirements. We then hand-blend a selection of high quality kibbles (from over a million combinations) to create an optimised balance of nutrients just for your dog.