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Pura Reviews

Updated April 25, 2024


Pura is a home fragrance subscription plan that delivers fresh scents to your doorstep every month. Pura starts with purchasing a Pura Smart Fragrance Diffuser. The diffuser works with your smartphone’s Bluetooth system. You get personalized recommendations of different scents by completing Pura’s fragrance quiz. You’re also in control of exactly when and what kind of scents you like, plus you can cancel at any time and shipping is free!

99 per month

Get 15% OFF your first order! Use coupon code HELLOSUB.


Subscribing to Pura

Subscribing to Pura is piece of cake! Pop on over to Pura and start by creating an account and adding the Pura Smart Fragrance Diffuser to your cart. Then comes the fun part… Shopping for scents. The Pura Smart Fragrance Diffuser can hold 2 scents at a time so you’re going to want to probably choose 2. You actually subscribe at this point or choose a one-time purchase. When you subscribe you get 30% off MSRP. You can choose how often you want the scent delivered; every 1, 2, or 3 months. You are subscribing to the individual scent to be delivered at the frequency you choose. You can join the subscription from your laptop and/or download the Pura app on your smartphone, which you are going to want to do anyways to be able to control your Pura Smart Fragrance Diffuser.

How The Pura Membership  Works

Pura starts with a personalized fragrance quiz. You choose which room you want to scent. The choices are the living room, bathroom, entryway, kitchen, office, or bedroom. Then you get to pick which kind of feeling you’d like your fragrance to evoke. The choices are

Cheerful, Relaxing, Energizing, Romantic, Cozy, or Clean.

Next, you choose your favorite scent type. The choices here are Citrus, Amber, Floral, Fresh, Woody, Fruity, or Gourmand. Finally, pick how strong you like your fragrances; subtle, medium, or strong. Enter your email address to submit and see your results. You can get a customized list of about 4 different scents to add to your cart.

Once you choose a fragrance, you are getting a membership to that particular scent which you can get delivered either in 1, 2, or 3 months. When you subscribe you get 30% off the MSRP of the fragrances. You can edit your delivery, swap fragrances, or cancel at any time from your account.

Pura Fragrance Examples with Subscription Pricing

  • NEST New York: Cedar Tree & Lavender- $12.60
  • Brooklyn Candle Studio: Sunday Morning- $11.20
  • Carpi Blue: Aloha Orchid- $11.90
  • Tommy Bahama: Signature Island Blend- $11.20
  • Pure Placid: Cashmere Sweater- $11.20
  • Anthropologie: Amber Topaz- $11.20
  • Votivo: Clean Crisp White- $12.60
  • K Hall Designs: Washed Cotton- $11.20
  • Homesick: Beach Cottage- $11.20
  • LAFCO: Sea & Dune- $12.60
  • Pura: Golden Mimosa- $8.40
  • Disney: Anna & Olaf in the Enchanted Forest- $9.80

Pura Subscription Pricing and Options

When you first sign up for an account at Pura, you are going to want to start with the Pura Smart Fragrance Diffuser. The retail price is $44, but if you enter your email and get 15% off your first order which brings the cost of the diffuser down to $37.40. There is no actual membership or fee like some subscription box companies. You are subscribing to the scent you purchase which gives you 30% off the cost of just making a one-time purchase. The cost per fragrance cartridge varies depending on the scent and the brand. Designer brands are more expensive and Pura brands are the least expensive.


Pura Subscription Benefits and Drawbacks

Pura Subscription Benefits

  • You get 30% off of fragrances when you subscribe
  • Diffusers have space for 2 scents so you can change according to your mood with your smartphone
  • Many of the scents are your favorite designer candle fragrances
  • Pura is kid and pet friendly and you can’t burn your house down like with a traditional candle

Pura Subscription Drawbacks

  • Subscribing is a little confusing at first- just remember you are subscribing to the individual fragrance, not a membership plan
  • You need to order at least 2 items to get free shipping

Is the Pura Subscription Worth It?

Scents can set the mood for any occasion. You can change a sad mood into a happy one just by smelling a fragrance or turn on the romance with a certain smell. Traditional candles provide a certain ambiance, but they can be a fire hazard, especially around kids and pets. Plus, some designer fragrances can cost upwards of $80 for one candle. Pura solves all of these problems with its smart fragrance diffuser that you can control from your smartphone. And when you subscribe to a scent, you save 30%off of MSRP. So if setting the vibe in your home with fragrances, then, yes, Pura is definitely worth keeping a positive vibe in your house.

Pura Tips

When you download the app, you have full control over your Pura devices from your smartphone. There are 2 fragrances per diffuser so you can switch to one of the other depending on your mood. You can also change the nightlight color from your smartphone and pick the intensity of your scent. You can also set custom schedules and timers.

Pura also offers exclusive bundles for purchase. You get 10% off and each bundle includes at least one diffuser and 2 scents. The bundles are not a part of the subscription plan, but do make amazing gifts!

When you open a Pura account, you are automatically enrolled in Pura’s points program. You get 2 points on subscription purchases and 1 point on everything else. Once you earn 200 points, you get a $10 credit on your account. You can also earn points by following Pura on social media, writing a review, taking a survey, and referring a friend. You also get 50 free points on your birthday. How fun!

Speaking of referring a friend, Pura has a referral program. When your friend uses your referral code and makes their first purchase, your friend receives $12 off a purchase of $50 or more and you get 240 points which equal a $12 credit. Win, win!

Pura also offers gift cards for purchase. Increments are $10, $25, $50, and $100. Unfortunately, gift cards can not be used on subscription orders at this time, but make an awesome gift for that friend or relative that is hard to shop for.

How The Pura Subscription Compares to Other Home Fragrance Subscriptions

Pura versus AERA

AERA is another home fragrance subscription on the market that offers similar technology with their Smart Fragrance Electric Diffuser. The main difference between the 2 is how much they cost and how long they last.

AERA’s Smart Fragrance Diffuser is about $200 whereas Pura’s diffuser is only $44. The scent cartridges for Pura fragrances average about $15 and AERA’s are about $50 on average. Pura’s cartridges last approximately 300 hours and AERA’s can last up to 800 hours.

Another advantage of Pura is that Pura offers scents from designer brands and AERA only offers its own private label scents.

So which is the better home fragrance subscription? If you know you absolutely love an AERA scent and you don’t want to have to worry about changing your diffuser as often, AERA is a good deal if you can afford it. If you like to save money and try different scents, then Pura is your best bet.

Frequently Asked Questions

How much does the Pura subscription cost?

When you subscribe to Pura fragrances, you are subscribing to a specific scent. It is free to subscribe and you can choose how often you would like the scent delivered: either every 1, 2 or 3 months. And if you do subscribe, you get 30% off the cost when compared to making a one-time purchase.

Do I need a Pura Smart Fragrance Diffuser to use Pura scents and if so, what is the cost?

Yes, you need to purchase Pura’s Smart Fragrance Diffuser to use their scent cartridges. The MSRP is $44, but if you sign up with your email, you get a coupon for 15% off your first purchase which should include the diffuser if you want to use Pura scents.

What are some of the fragrance brands Pura sells?

Pura has its own private label brand of scents and also sells scents from many designers. Some of these brands include Anthropologie, Capri Blue, NEST New York, Tommy Bahama, and Kenneth Cole. Disney, Moodcast, and many more.

What is the signup process for a subscription to Pura?

This can seem a little confusing at first but once you understand, it’s easy. Simply visit
Pura and start by creating an account. You can also do this from your smartphone by downloading the Pura app. Add the Pura Smart Fragrance Diffuser to your cart and then start shopping for scents. Remember your subscription is for the individual scent and you chose that when you add a scent to your cart. You can choose how often you want the scent delivered; every 1, 2, or 3 months.

How long does a Pura fragrance cartridge last?

Pura fragrance cartridges last about 300 hours.

What kind of technology do I need to use for a Pura Smart Fragrance Diffuser?

You will need a working power outlet, a smartphone, and a high-speed home internet connection with a 2.4GHz WiFi network.

What exactly can the Pura app on my phone do?

Using Bluetooth technology, you get full control over your Pura devices from your smartphone. You can switch from one fragrance to another depending on your mood, pick the intensity of your scent, set schedules and timers for your diffuser, and change the nightlight color of your diffuser. All from your smartphone!

How many scent cartridges can fit in Pura’s Smart Fragrance Diffuser?

The Pura Smart Fragrance Diffused holds 2 scent cartridges and the best part? They don’t have to be the same scent. You can pick 2 with totally different smells and switch them with your smartphone depending on your mood.

What types of payment does Pura accept?

Pura accepts all major credit cards. Paypal and Google Pay are also options for payment. All transactions are secure and encrypted.

How do I cancel or change my Pura subscription?

Simply log in to your account and you can cancel, edit your delivery schedule, or swap scents at any time.

Does Pura have a referral or loyalty program?

Yes, Pura offers both. When you open a Pura account, you are automatically enrolled in Pura’s points program. You get 2 points on subscription purchases and 1 point on everything else. Once you earn 200 points, you get a $10 credit on your account. When you refer a friend and they make their first purchase, your friend receives $12 off a purchase of $50 or more and you get 240 points which equals a $12 credit.

How much does shipping cost for Pura products?

Shipping is free when you purchase at least 2 products.

Does Pura provide refunds or exchanges?

Absolutely. Pura offers lifetime exchanges or returns on all of its products. Visit Pura’s return and exchange portal for details.

Does my Pura Smart Fragrance Diffuser have a warranty and if so, how long is it?

Pura Smart Fragrance Diffusers come with a one-year manufacturing warranty. If you choose to subscribe to Pura’s fragrances, you receive the added benefit of a lifetime manufacturing warranty on your diffuser.

What are the ingredients in the Pura fragrances?

Pura fragrances do not include any harsh chemicals and avoid any ingredients that could cause potential harm to you or the environment.

Are Pura’s fragrances kid and pet-friendly?

Absolutely. Pura fragrances are pet and kid-friendly, paraben/phthalate-free, as well as cruelty-free.

How will Pura know what kind of fragrances I prefer?

Pura has a personalized fragrance quiz that you can fill out and get customized recommendations for scents based on the results of your quiz.

Where does Pura ship?

Pura ships to the US only at this time.

What gift card options does Pura offer?

Pura also offers gift cards for purchase in increments are $10, $25, $50, and $100.

What if I have a problem with my Pura order?

You can contact customer support by sending a message at https://help.trypura.com/contact-us

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